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Volume
1, Issue
1
November 28, 2005
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In This Issue:
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WELCOME!
Welcome to our first issue of The Weather
Report! We’ve developed this sleek new ride to more effectively deliver
our national news to you, the leaders of our member organizations and
our supporters. But it doesn’t stop there. We’ve added components
specifically crafted for you such as our Org Tip of the month and a cut
and paste section that you can lift and drop right into your
organization’s newsletter (add a few photos and we might save you a
full page of writing!). In coming months, we’ll add another exciting
section called Member News that will spotlight an inspirational story
from one of our member organizations. We’re still working out our
system for this, so stay tuned. I hope you enjoy this first issue as
much as we enjoyed developing it! For more info on this and future
issues, please contact me at: sue@thunderheadalliance.org
Sue
Sue Knaup, Executive Director
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COMPLETE THE STREETS CAMPAIGN UPDATE
We posted
our campaign map a few months ago showing the 14 states that are
currently reaping the benefits of complete streets policies: http://www.thunderheadalliance.org/completestreets.htm
. This campaign has a goal of winning policies through Thunderhead
member organizations in the remaining 36 states by the year 2008,
including 10 new state-level policies, in order to leverage a federal
policy in the reauthorization of our federal transportation law,
SAFETEA-LU. We have been working with many of you through our on-call
support system, executive coaching and Trainings to develop complete
streets policy campaigns and, if our campaign strategy team is correct,
we’ll be posting our first exciting additions to the map by next
spring!
In the coming months we’ll be ramping up our efforts to tackle the
toughest campaigns in the states with the toughest political climates
so that we will have the full three years to ensure success in these
states. If you feel you need our help please email Dave Snyder,
Director of Program Development dave@livablecity.org
and let him know. 50 by 2008 – sing it loud, sing it proud!
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THERE IS BIG MONEY IN SAFETEA-LU IMPLEMENTATION
The Thunderhead Alliance is the only
national organization equipped to leverage full implementation of
bicycle and pedestrian funding in SAFETEA—LU in all states. Thanks to
you, the leaders of our member organizations, we have experts in 47
states who we can work with to win this funding for your projects, for
your policies and even for your organization! And we’ve already been
working with new org leaders in MT, ND and DE.
There has been much ado about the $4.5 billion in the law that specify
bicycle and pedestrian projects and programs. But Thunderhead isn’t
stopping there. Yes, we are going to put major energy into ensuring
these $4.5 billion are well spent. But we’ve also got our eager eyes
set on another $70 billion in the law that could improve the bicycling
and walking environment.
We are working with our America Bikes coalition partners to tap their
talents that range from mastering of particular programs within the law
to invaluable partner relationships. In the coming months we’ll be
bringing you materials adapted specifically for your needs from
innovations of other Thunderhead organizations and from our partners’
efforts. We also look forward to working with all of you on your unique
strategies for your states and localities through our on-call support
system, our Complete the Streets Campaign and at our Trainings and
Retreat.
Remember: None of this funding is guaranteed to improve bicycling and
walking! It’s going to take all Thunderhead member organizations
working with us and our America Bikes coalition partners to not only
ensure those $4.5 billion are well spent, but that the other $70
billion improves, rather than destroys, the bicycling and walking
environment.
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THUNDERHEAD TRAININGS AND RETREAT
In 2005, four Thunderhead Trainings (in
Washington, D.C.; Portland, OR; Decatur, GA; and San Francisco, CA)
guided 144 bicycle and pedestrian advocacy leaders through our powerful
campaign development curriculum. Organizations sent their executive
directors, super volunteers and/or board members. These campaign plans
will gain access to bridges, develop complete streets policies,
implement visionary master plans, and complete scores of streets!
For 2006, Thunderhead will build on this success with our first
Training in Washington, D.C. May 9-11 to include Hill visits as a
follow up to the Summit. We are still accepting bids for our July and
October Training slots. Imagine hosting a team of leaders from your
region and across North America to help get your message to your
politicians, your citizens, and your media, raising money and
memberships for your organization in the process! Hosting a Thunderhead
Training is a great opportunity to develop these skills. If your
organization thrills at the challenge of the hosting
details--connecting us with the food service and location and some
homestays for out-of-town leaders -- we could bring the training to
you! Check the Thunderhead Trainings page for details: www.thunderheadalliance.org
And don’t forget the Thunderhead Retreat, Sept. 2-5 near Madison,
Wisconsin. This is our flagship, biennial event and is for leaders of
Thunderhead member organizations only. NOTE: The Thunderhead Retreat is
entirely different from Thunderhead Trainings. If you and your fellow
org leaders are looking for the comprehensive campaign and org
development process we deliver at our Trainings, you won’t find it
here! So do both!
Inspired by the boundless opportunities in SAFETEA-LU implementation,
our Retreat theme this year is “Getting the Money.” We will also
include roundtables for creative and comprehensive fundraising
successes. The Retreat location, just 40 miles from Madison is easily
accessed and is within bicycling distance of the ProWalk/ProBike
conference that starts in Madison on the evening of Sept. 5. Lots more
info to come, as we get closer.
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ORG TIP: YEARS END IS THE TIME FOR SPECIAL ASKS!
Could you use an extra few
thousand dollars to improve bicycling and walking in your community? Of
course the answer is ‘yes’ so give your members the chance to help!
While many of your members and potential members on your prospect list
will say, “no, thanks,” happy to support you with their annual dues,
some really want to support you more, and it’s a disservice not to give
them the chance to donate during this “season of giving.” An annual
appeal takes work, but it can pay off big time. Just a vibrant letter
that pops with your org’s 2005 accomplishments and clearly states your
need will do it.
Besides the letter, include only a self-addressed (not stamped!) return
envelope and reply form (some remit envelopes do both). Don’t add
brochures or other materials that will distract from your letter. To
increase the likelihood of recipients opening the envelop, gather a
team of volunteers for a hand addressing party including personal notes
on the top of the letters to the ones they know (pizza will help get
them there).
To learn all the ins and outs of year-end appeals, find the link to The
Nonprofit Membership Toolkit on the members' side of our web site.
Besides its comprehensive membership development guidance, it includes
sample letters, remit envelopes, list development and details on bulk
mailing. For just one great example of a year-end appeal letter, please
email David Hoffman, Director of Member Resources david@bike-pgh.org and he can
send it to you as an attachment.
CUT AND PASTE FOR YOUR NEWSLETTER: TIME TO GET LIT!
This month's offering is from Dave
Schlabowske, former Milwaukee Program Director for the Bicycle
Federation of Wisconsin, now the City of Milwaukee’s Bicycle and
Pedestrian Coordinator.
How to Get Lit Up Over the Holidays and Ride Your Bike
Hold on a minute, just because I hail from the state that sanctified
the Brandy Old Fashioned Sweet, I’m not talking about going for a joy
ride after one too many of Granma Oma’s egg-nogs.
So put down that glass of holiday cheer and think fer a minute about
how to see and be seen now that daylight savings is over.
‘Cuz this time a year most motorists don’t “watch out” for nuthin’
except the closest parking spot to the door at Wal-Mart, let alone some
fool on a bike in the cold and at night fer goodness sake.
Now Officer Friendly may only require that you sport a white front
headlight and rear reflector. And while that might be enough to
make your bike legal and keep hockey mom from confusing you for a speed
hump, it ain’t as safe a bet as the Colts covering the spread, aina
hey. So do yourself a favor, and ask whichever poor schmuck who thought
he’d make it rich opening a bike shop in your corner of Whoville to
pimp your ride. I guarantee it ain’t gonna set you back more than
a couple weeks’
winnings on your office penny pool for a good quality front light and
rear tail light.
And before you get your nose so bright Rudolph, you might want to get
some retro-reflective clothing too. That don’t mean you gotta run
out to the St. Vincent DePaul store and pick up some Carol Burnett cast
off. It means you get a vest or jacket or something with some
sort of reflective coating on it. You may think yer neighbor
Mel’s Christmas yard light display that sucks more power than most
African countries use in a year is politically incorrect, but when it
comes to riding a bike safely at night, you can’t be too lit up.
Thank you Dave! We are so glad to know you’ve kept your vivid edge even
in your new role as a bureaucrat. Maybe we should keep that low…
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This monthly Thunderhead Alliance Weather
Report is for the leaders of our member organizations and our
supporters. The Thunderhead Alliance, a 501(c)(3) non-profit
organization, is the only coalition of state and local bicycle and
pedestrian advocacy organizations working in unison to break down the
barriers to safe bicycling and walking in North American communities.
Find more info at: www.thunderheadalliance.org
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