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Volume
2, Issue 10
October 27, 2006
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In This Issue:
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TEN YEARS AND GROWING
As Thunderhead’s tenth year draws to a
close and we rocket ahead through our exciting programs, it is a good
time to reflect on our accomplishments. Here are just a few highlights
since our founding in 1996:
- From 12 to 128 member organizations
in 48 states and one Canadian province.
- More than 700 org leaders served at
Trainings and Retreats.
- More than 1,500 on-call coaching
calls answered.
- More than 150 replicable models
published and compiled in our members’ web resources library.
- Created unparalleled campaign
development curriculum.
- Launched National Complete the
Streets Campaign to secure policies in all 50 states by the year 2008
in order to leverage a federal policy.
- Pioneered the first ever benchmarking
of uniform, government endorsed bicycle and pedestrian data with first
full report to be published in 2007.
2006 has also been our most successful year
for connecting with new supporters and working with our long-term
supporters to increase bicycling and walking by supporting the work of
our member organizations. Please join us in thanking our treasured 2006
major supporters: Planet Bike, Centers for Disease Control and
Prevention, National Bicycle Dealers Association, New-Land Foundation,
National Center for Bicycling & Walking, Bikes Belong Coalition,
Nancy MacKerrow, New Belgium Brewing Company, Saris Cycling Group,
Preferred Offices, AARP, Local Government Commission, Rails-to-Trails
Conservancy, J&B Importers, and Fuji.
And yet our greatest thanks must go to our member organizations because
without all of you battling for each vital gain in your states and
communities Thunderhead would not even exist. So a huge thanks to all
of you as you take part in our programs and connect with each other to
improve your initiatives and bring them back to Thunderhead to deliver
to all of our member organizations throughout North America.
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NEW PARTNERS FOR SMART GROWTH CONFERENCE
The New
Partners for Smart Growth Conference is presented by one of
Thunderhead’s top supporters, the Local Government Commission (LGC), to
bring together all the varied practitioners spreading smart growth
efforts across the country. The next conference, February 8-10 in Los
Angeles, will be Thunderhead’s third as a conference sponsor. After our
first invigorating sponsorship experience in 2005 there was no question
that this conference will be a given for us each year.
At this conference we connect with partners from important sectors
outside of our familiar bicycle and pedestrian movement including
leaders from financial institutions, community development
organizations, the health community and corporations who are taking
bold stands for the principles of smart growth. And as we all know, one
of the most important of these principles is the creation of
communities
where people can choose bicycling and walking for most of their trips.
They need our expertise as much as we need to connect with them to
broaden our movement’s horizons.
So, if you can add just one more conference to your 2007 schedule, make
sure it is LGC’s New Partners for Smart Growth Conference! Registration
is now open at: http://www.newpartners.org/index.html.
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MEMBER NEWS: PARTNERING WITH COMMUNITY BIKE PROGRAMS
Three years ago
something incredible happened in
Pittsburgh, PA: Free Ride, the local community recycled bike program,
and Bike Pittsburgh, the local advocacy organization joined forces.
While partnerships between organizations rallying around a common goal
are extremely common, a partnership between an advocacy group and a
community bike program was an almost unheard of event in 2003. This is
primarily due to a potential culture clash between a more mainstream
advocacy organization and edgier community group that can put off some
partners and funders, and create potential mission creep.
"Both organizations were cautiously optimistic that we could work
together," said Scott Bricker, Executive Director of Bike Pittsburgh.
"Bike Pittsburgh was really focused on a couple of core programs at the
time, and we were worried that communication between organizations
could become a problem. One of the ways that we helped to keep
communication free and open was achieved by inviting one of Free Ride's
key coordinators to be on our Board of Directors."
Eric "Erok" Boerer, one of Free Ride's founders talked about some of
their concerns. "We were pretty skeptical at first. Free Ride is
structured as a co-op, and decision-making is done by consensus. We
were worried that Bike Pittsburgh was going to crowd us with too much
policy and oversight. We still run our operations separately, and it's
never been a problem."
The partnership works on several levels. Free Ride volunteers can earn
memberships in Bike Pittsburgh with a work-trade arrangement in Free
Ride's shop. This enables many people who would not normally join an
advocacy organization to get involved - many Free Ride
volunteers-turned-Bike-Pittsburgh-members are now some of Bike
Pittsburgh's strongest supporters. For the past two years Free Ride and
Bike Pittsburgh have organized a 10-12 day festival of all things
bicycling in Pittsburgh, "BikeFest". BikeFest has attracted thousands
of participants each year and is quickly becoming a keystone event in
the Pittsburgh region.
"By partnering, we are able to reach out to a very broad range of
cyclists - more than we could as individual organizations," notes
Bricker. "Free Ride is a real community center and therefore helps us
reach out and get more people riding bikes; while we're helping to make
the streets safer for the hundreds of people who get bikes at Free
Ride."
Boerer adds, "The buzz about Pittsburgh is growing. Next year, "Bike
Bike", the annual conference of community bike programs will be held in
Pittsburgh. They want to see what we're doing here. We've also been
working with Thunderhead who has helped connect us with other
Thunderhead organizations and community bike programs."
Boerer adds, "The buzz about Pittsburgh is growing. Next year, "Bike
Bike", the annual conference of community bike programs will be held in
Pittsburgh. They want to see what we're doing here. We've also been
working with Thunderhead who has helped connect us with other
Thunderhead organizations and community bike programs."
For more information on Bike Pittsburgh, visit: http://www.bike-pgh.org. For more
information on Free Ride, visit: http://www.freeridepgh.org.
Thunderhead is creating a replicable model for our member organizations
to partner with community bike programs.
Thunderhead welcomes news items from
our
member organizations based on each month’s theme. Please send your
suggested item (maximum 300 words) to: david@thunderheadalliance.org.
We will publish the most inspiring story and list the web links of
other contributors within that month’s theme. Next month's theme is: Recent Complete Streets Victories.
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ORG TIP: TIME FOR YOUR ANNUAL APPEAL
Does your organization have too
much money or a never-ending stream of effortless cash flow? Or could
you use an extra few
thousand dollars to improve bicycling and walking in your community? Of
course the answer is ‘yes’ so give your members the chance to help!
While many of your members and potential members on your prospect list
will say, “no, thanks,” happy to support you with their annual dues,
some really want to support you more, and it’s a disservice not to give
them the chance to donate during this “season of giving.” An annual
appeal takes work, but it can pay off big time. Just a vibrant letter
that pops with your org’s 2006 accomplishments and clearly states your
need will do it.
So what should be included? Besides the letter, include only a
self-addressed (not stamped!) return
envelope and reply form (some remit envelopes do both). Don’t add
brochures or other materials that will distract from your letter. To
increase the likelihood of recipients opening the envelop, gather a
team of volunteers for a hand addressing party including personal notes
on the top of the letters to the ones they know (pizza will help get
them there).
To learn all the ins-and-outs of year-end appeals, find the link to The
Nonprofit Membership Toolkit on the members' side of our web site.
Besides its comprehensive membership development guidance, it includes
sample letters, remit envelopes, list development and details on bulk
mailing. For just one great example of a year-end appeal letter, please
email David Hoffman, Director of Member Resources david@bike-pgh.org.
CUT AND PASTE FOR YOUR NEWSLETTER: ADVICE COLUMN
This month, we're offering a template for
an advice column that you can include in your monthly newsletter.
Perhaps this will become a monthly feature in your newsletters?
Feel free to change the name or questions as you see fit. You may want
to create a new email address within your organization to funnel
questions for this column. Be sure to put your organization's
information [between the text brackets].
- - - - -
- - - - -
Ask Chayne Linker
Dear Chayne - I want to ride my bike in the winter months. Is there
anything specific that I should do for my bike? --Fairweather Rider.
Fairweather - You ask a great question. During winter months your bike
will take even more of a beating on the road than other times of the
year. Frequent rains and road salt in areas with snow will help to
promote faster deterioration of your bike's drivetrain. After three
days of riding in wet or inclement weather, be sure to wipe down your
drivetrain with an oily rag and lightly lubricate your chain. Be sure
to wipe any excess oil from the outside of the chain; this helps to
prevent attracting more dirt, and will help to keep dirt, rust, and
road salt from wearing out components quicker than normal.
Dear Chayne - I do a lot of short distance commuting as well as much
longer trips. I normally wear bike shoes and have clipless pedals, but
I'm really getting tired of bringing an extra pair of shoes with me if
I need to be well dressed when I get to my destination. Any advice?
--Fashionista
Fashionista - I've got the perfect solution for you! You can put pedals
on your bike that work with clipless pedals on one side, and have a
regular block-style pedal on the other. This way you can wear work
shoes if you need to look neat and professional, or bike shoes if
you're going for much longer rides. You can get these combination
pedals at any bike shop.
Dear Chayne - My hands go numb when I ride for a while. Any advice?
--No Feelings
No Feelings - Many people experience numb palms, wrists, or hands when
biking. There are two things you can do: 1) Take your bike to your
local shop to make sure that the riding position is correct for you - a
poorly fit bike can cause aches and pains in more than just your hands,
and 2) Get a pair of padded gel gloves; they help to absorb some of the
vibrations and pressure transmitted through the bike handlebars. You
can get a good pair of gel padded gloves from your local bike shop.
Got a question? Chayne Linker can answer it for you! Send an email to:
[askchayne@yourorg.org - insert your organization's contact email here,
or create one if you'd like.]
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This monthly Thunderhead Alliance
Weather
Report is for the leaders of our member organizations and our
supporters. The Thunderhead Alliance, a 501(c)(3) non-profit
organization, is the only coalition of state and local bicycle and
pedestrian advocacy organizations working in unison to break down the
barriers to safe bicycling and walking in North American communities.
Find more info at: www.thunderheadalliance.org.
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