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Executive Coaching and Consulting

The Thunderhead Alliance offers personal coaching and customized consulting for you and your nonprofit. Thunderhead’s executive coaches have experience as executives of their own bicycle/pedestrian advocacy organizations, and are in a position to know who around the country is facing a similar challenge or has solved a similar problem.

On-call Services

Mutual Aid

Customized Executive Coaching and Consulting

Executive Coaching




On-call Services

Whether you face a huge challenge or have a simple technical question, Thunderhead’s executive coaches are available to answer your question or point you in the right direction.
  • Organizational: What’s the best database for my org? How can I get my board of directors more involved in fundraising? How can I make sure our benefit ride/auction makes the most money? How much lobbying is OK? How do I fill out this IRS form?
  • Program: How can I find out how well my state is doing spending its federal transportation dollars? What does a good RFP for a bike/ped plan look like?
  • Personal: How can I keep my spirits up despite a contingent of opposition from among bicyclists? I want to fire an under-performing employee but I’m afraid…any advice?
  • Unexpected Urgencies: I’m having a terrible conflict with my Board of Directors/Executive Director. A big grant didn’t come through and we might have to borrow money. Help!
  • Technology: How do I set up my electronic newsletter or my membership database? What are the pros and cons of running my organization with either a PC or Macintosh? Got any good backup strategies?
Thunderhead’s on-call service is free to leaders of Thunderhead Alliance member organizations. Call an executive coach today.


Mutual Aid

The leaders of Thunderhead Alliance member organizations include many experts on various aspects of organizational development and bicycle and pedestrian advocacy. Thunderhead’s Mutual Aid program connects leaders with each other either for personal sharing of expertise and insight or through the convening of conference calls and occasional gatherings to learn from experts in our own community. Thunderhead’s Mutual Aid services are available free to leaders of Thunderhead Alliance member organizations. Click here for a list of upcoming mutual aid conference calls. Call an executive coach today to request information on another specific need.


Customized Executive Coaching and Consulting

Thunderhead’s visiting executive coaches can help any organization leader, within or allied with the bicycle/pedestrian movement, by guiding you and your leadership team through a customized process informed by the standard best practices of organizational planning. Sometimes a personal visit by an "outside expert" is just what the doctor ordered to inspire, recharge, and reorder your organization’s leadership team towards completing your mission. Examples of sessions led by Thunderhead coaches in the past include:

Building a Professional Advocacy Organization. If you have a handful of dedicated people willing to roll up their sleeves and volunteer a few hours a week for bicycle and pedestrian advocacy, The Thunderhead Alliance can help you direct that energy to result in a professional advocacy organization with paid staff in about a year! We’ll teach you initial fundraising and messaging so you quickly get off on the right foot with a positive public reputation!

Organizational Development 101. So you’ve got the nucleus of an organization but your leadership team wonders: What’s the role of the Board of Directors? How much are we allowed to lobby? Can we contract our services to the government, and if so, for how much? Do we need insurance for our bike rides? What’s a typical balance sheet and income statement look like, and how public should it be? The Thunderhead Alliance can help resolve all these questions and more for your leadership team so you can get on to the important work of transforming your community.

Executive Director 101. What should you look for in recruiting a Board of Directors. What’s the first staff position you should create? Which forms do I have to file with which government agencies to ensure legal compliance with all relevant laws? How in the world do I balance all these different responsibilities? Help! Thunderhead’s executive coaches know what it’s like to face these questions, and are thrilled to answer the most mundane or complex questions!

Advanced Strategic Planning. So you’re ready to think big: you know what you’re doing as an executive and your organization is solid, with a strong Board of Directors, reasonably reliable funding stream, and a core of super-volunteers. It’s time to get your whole Board and major stakeholders on the same page regarding your organization’s vision, values, mission, and strategic objectives! The Thunderhead Alliance can direct a strategic planning process that will grow your enthusiasm and get everyone to work together to make a huge difference in your community!

Thunderhead Expert Panels. The Thunderhead Alliance Expert Panel will visit your community, upon invitation, to share best practices on the whole range of bicycle and pedestrian of importance to your community. Our experts are up to date on the state of the art of facility design, political advocacy, funding opportunities, educational programs, land use and development policies, community bicycle programs, and more. The Thunderhead Expert Panel is a one-visit, full-service opportunity to bring your community up to speed on transforming itself into a wonderfully livable place.

Winning Campaigns. The Thunderhead Alliance conducts several weekend-long Thunderhead Trainings in how to craft and manage an advocacy campaign to win the chosen issue and build your organization in the process. Click here for more information on these trainings.

Customized trainings, workshops and speaking engagements can be arranged through our main office. Our schedule fills up fast with our usual programs, national campaigns and other support trips, so call well in advance. All travel costs, including air/train, lodging and meals must be provided. Our fee for customized consulting is $100 per hour with a $1,000 minimum per trip above travel costs. For more information, contact an executive coach or our main office.

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Thunderhead’s Executive Coaches

Dominic Liberatore, Complete Streets Campaign Coach, campaign strategist and former hub for the America Bikes campaign in Ohio. Phone: (614) 204-4628. Email: dominic "at" thunderheadalliance.org

Kristen Steele, Outreach & Development Manager. Phone: (415) 513-5281. Email: kristen "at" thunderheadalliance.org

Other experts and coaches available by special appointment through Thunderhead’s Main Office.