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Volume
3, Issue 7
_______ July 2007
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In This Issue:
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THUNDERHEAD TRAINING IN LOUISVILLE A GREAT SUCCESS
Just over 30 leaders of state and local
advocacy organizations from five states came together in Louisville
July 13-15 to take part in Thunderhead’s proven winning campaigns
curriculum. They brought innovative campaigns for increasing bicycling
and walking, bringing the health benefits of bicycling and walking into
schools, and even increasing funding for transit. With fully developed
campaign plans in hand, they have all returned to their communities in
Missouri, Ohio, Kentucky, Louisiana and Tennessee to put them into
play. We’ll be checking in on each of them to see how they’re doing
over the next few months, but judging from their determined faces as
they left the Training, we can look forward to hearing great news from
all of these fronts.
Mark Martin of the Baton Rouge Advocates for Safe Streets (B.R.A.S.S.)
had this to say, “I'm just back from the Thunderhead Training in
Louisville, KY, and highly recommend the training sessions. It's an
excellent means of gaining focus and certainly provides an excellent
template for developing and executing campaigns.”
And you’ve got two more chances in 2007 to take part in Thunderhead
Trainings, one in Los Angeles in August (read more below) and one in
Washington, D.C. October 5-7 which also includes a lobby training day
on the 8th and our Complete Streets Lobby Day on the 9th. Find more
info on both here: http://www.thunderheadalliance.org/trainings.htm
THUNDERHEAD TRAINING IN LOS ANGELES FAST APPROACHING
Our next Thunderhead Training: Winning
Campaigns is coming up in Los Angeles August
24-26. Please find all the details here: http://www.thunderheadalliance.org/trainings.htm
and share this with your fellow organization leaders.
Thunderhead Trainings are a great opportunity for you, your staff,
Board members and super volunteers to learn to craft, manage and win a
campaign for bicycling and walking. Whether you're fighting for a bike
lane or a state-level policy change the Thunderhead Training: Winning
Campaigns will give you the tools to win the campaign and, along the
way, build a powerful, long-lasting organization for generations to
come.
This Thunderhead Training is based on our tried-and-true campaign
planning curriculum designed for bicycle and pedestrian advocacy in the
21st century. We’ll show you how to...
· Choose the right
issue
· Set realistic but
visionary goals, choose the best strategies and tactics, and stick to
your timeline
· Map out the power
structure in your community, support and leverage allies, and convert
supposed enemies!
· Communicate
effectively, reaching the right audience with the right message through
the right media
· Raise money, to
strengthen your organization for the next and bigger victory!
The value of gaining and sharing the leadership tools that you'll pick
up far exceeds the Training fee. Once you learn our proven campaign
planning methods you can plug this knowledge into your other campaigns.
You’ll also be working closely with and getting feed back from
organization leaders from around the country. And it's a whole
lot of fun!
The registration fee includes all three days and most meals. Subsequent
leaders from the same org receive a $100 discount off the fee. Lodging
is on your own, although thanks to our wonderful hosts at the Los
Angeles County Bicycle Coalition homestays will be available on a
first-come, first-served basis. We hope to see you there!
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COMPLETE STREETS CORNER: IOWA CITY SHIFTS FROM POSER
TO REAL POLICY
by Dominic Liberatore, Complete Streets
Campaign Coordinator
This month’s visit takes us to Iowa City, Iowa. Mark Wyatt,
Iowa Bicycle Coalition (IBC) executive director extraordinaire worked
with city officials to pull off an outstanding reversal of a complete
streets poser policy.
Initially city officials were working on the passage of a
poser policy without the input of IBC. Upon discovery of this, Mark
contacted me with this serious problem and a good bit of healthy
venting. We spoke about the issues facing him and discussed the
options.
Fortunately for Mark, the elected official whom he started
working with was enthusiastic about making corrections to their poser
policy. She felt the proposed policy change was an opportunity to be
specific about bicycle, pedestrian and transit accommodations.
In our more than three years working on state and local
complete streets policy campaigns through our member organizations, we
have seen an astounding number of ways officials avoid passing real
complete streets policies. Some change “shall provide” or “shall
accommodate” to “shall consider” or “shall analyze.”
Others latch onto the concept of listing exceptions, moving
these exceptions to the top of the policy so that they become the core
of the policy. In other words, the policy becomes a guide on how to
AVOID providing for bicyclists, pedestrians, disabled and transit users
of the streets in that community. We have dubbed such policies “poser
policies” and they have become one of the leading barriers for
Thunderhead organizations as they work to pass true complete streets.
Mark and his team at IBC responded to their city’s
inappropriate first attempt at a complete streets policy and provided
them with the tools they needed to confidently rewrite the policy
language. Because of IBC’s rapid and professional response, Iowa City
now holds as a topmost priority the accommodation of all users of their
roadways.
Mark further explains it was easy to ask for the policy
revision and then to propose a solution. All he had to do was ask. Now,
we know that not all situations are this easy, but just asking is a
good place to start.
So the moral of the story is this: You as the
leaders of Thunderhead organizations are the eyes and ears of your
communities. While we at Thunderhead can offer assistance, the
officials in your communities need to have your organization’s phone
number on speed dial and look to you as the experts on
bicycle/pedestrian issues in your area. As long as they listen to you,
we can avoid the passage of any more poser policies across this great
land.
I am
here to answer any questions that you may have. Please feel
free to contact me at Dominic “at”
thunderheadalliance.org or
call (614)-204-4628
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MEMBER NEWS: BENCHMARKING PROJECT PREVIEW
Thunderhead’s first full Benchmarking Report is nearing completion and,
as we mentioned in our last Weather Report, we’ve uncovered some very
inspiring findings in our chapter on the capacity of Thunderhead
organizations. Here is an appetizer as you wait for the full report on
target for publication by the end of August:
Maine tops the charts
for state-wide advocacy capacity
BICYCLE AND PEDESTRIAN advocacy organizations that work state-wide
operate on an average of five cents per capita. Maine, through the
Bicycle Coalition of Maine, has the highest per capita revenue of
advocacy organization in all states earning approximately 34 cents per
resident. On average, states have 0.69 full-time-equivalent (FTE)
bicycle and pedestrian advocacy staff person per one million people.
Texas has the most advocacy staff of any state with 17 FTEs. Hawaii,
with the Hawaii Bicycling League, has six FTE which translates into
4.95 FTE staff per million people: the highest number of staff per
capita in the country. In terms of membership, Maine also ranks highest
with one member for every 212 residents (a total of 6,000 members).
Colorado, with Bicycle Colorado serving the state-level, also has 6,000
members which makes it second with one member for every 717 residents.
Jackson Hole, WY tops
cities for bike/ped advocacy capacity
BICYCLE AND PEDESTRIAN advocacy organizations that represent cities
earn 9.2 times more per capita than their state-wide counterparts,
operating on 46 cents per capita on average. Jackson Hole, Wyoming’s
Friends of Pathways has the highest earnings with $10.25 per resident.
They also have the lowest ratio of members to population with one
member for every 18 residents. On average, organizations representing
cities have one member for every 13,303 people. Jackson Hole also has
the highest staffing levels with 100 staff per million people. The
average for organizations surveyed is 5.3 staff per million people.
Chicago has the highest number of staff with 40 FTEs.
According to Friends of Pathways, their success in membership has come
through constant work including, mem ber mailings to retain current
members, high profile public events, and a regular communications
program to members and the public.
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MORE MEMBER NEWS
WABA leads non-profit teams in DC "Cool Capital Challenge"
The Washington
Area Bicyclist Association (WABA) is taking part in the Cool Capital
Challenge, a campaign created by a group of the region's leading
environmental organizations, businesses, congregations and governments
to challenge individuals and institutions of all kinds to save enough
energy to prevent one billion pounds of CO2 emissions in one year, the
equivalent of taking 80,000 cars off the road! WABA, on behalf of
its
membership, has pledged to keep 40 million pounds of CO2 out of the
atmosphere between April 21, 2007 to April 21, 2008. WABA members have
stepped-up and as of June 21, 2007 WABA leads the Non-profit teams with
35
members, 278,380 lbs. of CO2 and $23,987 savings!
To learn more about
how WABA is making connections between the bicycling and global warming
check it out at http://www.waba.org/takeaction/
Transportation Alternatives publishes study in support of Congestion
Pricing for NYC
NEW YORK, NY (July 9, 2007): Transportation
Alternatives' new study, "The Forgotten Majority: 3 Overlooked Truths
About the Impact of Congestion Pricing on New York City's
Transit-Reliant Mainstream" (PDF) shows that the supermajority of lower
and middle-income New Yorkers take transit, that congestion pricing is
the best way to improve transit for this supermajority, that
Manhattan-bound car commuters who live in the four other boroughs and
surrounding counties earn at least 23% more than subway and bus riders,
and that the ills of congestion disproportionately impact low and
middle-income neighborhoods.
"The opponents of congestion pricing are ignoring the overwhelming
majority of low and middle income New Yorkers who have no choice but to
take transit," says Paul Steely White, executive director of
Transportation Alternatives. "This majority deserves faster, more
reliable and more frequent bus and subway service and the Mayor's plan
would provide that."
To see the study click http://www.transalt.org/campaigns/reclaiming/forgotten_majority.pdf
Palmetto Cycling
Coalition receives Robert Woods Johnson Foundation grant for Community
Workshops
The Palmetto Cycling Coalition along with the
Central Midlands Council of Governments and the City of Columbia has
been awarded a grant from the Active Living Resource Center of the
Robert Wood Johnson Foundation (RWJF). The Midlands region has been
selected as the partner to host the 2007 Active Community Workshops.
The goal of this program is improve the health and fitness of children
and in so doing, affect the health of the entire community.
The National Center for Bicycling and Walking serves as the Active
Living Resource Center for the Robert Wood Johnson Foundation (RWJF).
The Active Healthy Community Workshop series represents a unique way
for metropolitan planning organizations, cities, counties, and other
interested clients to engage community members, elected officials,
business leaders, and professional staff in the transportation planning
process.
For more of the story see the Spring/Summer issue of the Palmetto
Spokesman (newsletter of the PCC) here.
Thunderhead
Organizations Are Hiring!
Our member organizations are hiring! Check out all
of the fantastic job
opportunities on the Thunderhead Jobs
page. If your organization is hiring, be sure to let us know! We'll
list your job posting. Simply send an email to: jobs
"at" thunderheadalliance.org.
Upcoming
Events at Thunderhead Alliance
August 1, 2007 (Wednesday): Fundraising Strategies Mutual Aid
Conference Call - more here
August 24-26, 2007: Thunderhead Alliance "Winning Campaigns" Training
in Los Angeles - more here
September 5, 2007 (Wednesday): Media Relations Mutual Aid Conference
Call - more here
October 3, 2007 (Wednesday): Developing Successful Partnerships Mutual
Aid Conference Call - more here
October 5-7, 2007: Thunderhead Alliance
"Winning Campaigns" Training in Washington, DC - more here
October 8-9, 2007: Complete Streets lobby training and Hill visits
(Washington, DC) - more here
We
want your news!
Thunderhead wants to publish
your good news! Our coalition is our members and your peers
want to hear about your success and innovations. Have you had a
recent success? A winning campaign? A creative event?
Has your organization used innovative methods for attracting members or
earning media attention? We want to know about it!
Send your news items to Jeremy
"at" thunderheadalliance.org.
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This monthly Thunderhead Alliance
Weather
Report is for the leaders of our member organizations and our
supporters. The Thunderhead Alliance, a 501(c)(3) non-profit
organization, is the only coalition of state and local bicycle and
pedestrian advocacy organizations working in unison to break down the
barriers to safe bicycling and walking in North American communities.
Find more info at: www.thunderheadalliance.org.
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